Our challenge was to create a website that complimented the San Marino Italian brand. Also, create a buzz and showcase the new Italian Bar & Restaurant opening in Widnes, Cheshire. Our client wanted to be able to update the site as often as they wanted. Therefore we offered an in-house training solution for our clients. Helping them to promote the new website both locally and nationally, increasing bookings.
We built a website for our clients using the latest content management software that best suited their needs. Allowing them to access the site as often as they wanted to update and edit the content. It also included a 30-day SSM campaign, setting up social media accounts for Facebook, Twitter, Pinterest, and Instagram. We targeted specific locations and potential customers through a highly visible competition. This organically had a reach of over 30k and a click to the conversion of 23%. Alongside the SSM campaign, we also completed a competitor analysis and targeted specific keywords for the on-page SEO. Ultimately ensuring that the restaurant brand had a competitive advantage on local search.