Magna Housing

Magna Housing is a housing association serving Hampshire and the surrounding region, providing homes and support to residents across a wide range of communities.

Magna Housing needed print marketing that could communicate the quality and vision of a new residential development to prospective residents before a single brick was laid.

Property brochures for housing associations carry a particular responsibility. The people reading them are making important decisions about where they want to live, and the materials need to give them the confidence to picture themselves in a space that does not yet exist. That means the design, the copy and the imagery all need to work together to tell a convincing and compelling story.

We designed a development brochure built around striking, detailed CGIs that brought the development to life visually. Clean layout, clear information and imagery detailed enough to give prospective residents a genuine feel for what was coming. The result was a brochure that presented the development with the clarity and quality it deserved.

Digital marketing

With strong print materials in place, Magna Housing also needed a digital presence that served their wide and varied resident audience with the same clarity and accessibility.

The wider SOS Creativity Group supported Magna Housing with digital marketing built around the values of a public service organisation. Clear, straightforward and accessible across a broad range of ages and circumstances, giving residents and prospective tenants the information they needed in a format that worked for everyone.